The 2010s have seen the birth and growth of modern social media platforms. It grew from a few million daily active users to a current number of 3.2 billion people worldwide who use at least one platform every day. The numbers are made up mostly with the younger generation but quickly spreading to the older ones. Currently, more than 90% of millennials are regular social media platform users and more than 85% of Gen Z are discovering new products via social media. It’s not hard to see why social media platforms are the marketing choice for 3/4 of marketers.
Now coming to this new decade, the 2020s, social media will not only grow but also evolve. One thing sure is that social media will play a big role in our lives and career. So, if businesses and brands haven’t yet considered it, now is the right time.
- More and more people are turning towards stories. In 2019, only on WhatsApp status, there were over 500 million people using it daily and the same result is repeated for Instagram Stories.
- For 2020, this is predicted to grow even more! Making use of proper storytelling and the stories feature of social media platform will indeed be a rewarding marketing choice.
- To back this up, at least 25% of Millennials and Gen Z users prefer to look at brand stories to get information on products they find interesting and the brand’s activity.
- Following the death of the “like” button on Instagram, having a proper storyline going on in someone’s profile will be a big win.
- It’s obvious that some brands, as well as regular users, makes use of like bot services. This practice increases visual popularity and brand recognition but can also be harmful without them knowing.
- Now, to avoid this “following the crowd” method where users will like a post because it has a lot of likes, they will be forced to double-tap on content that really speaks to them.
3. Moving images over static ones
In 2020, video content is king. Especially, when used in stories. They are quick and effective to grab attention and keep the users involved in the video. This type of content will soon make up 82% of all internet traffic in 2020. So, if you’re a brand or representing one and you’re not making use of this type of content, you will be left behind!
Videos will work is only because there is so much more creativity that can fit in a 15sec, 30sec or 60sec video. To be noted that with engaging storytelling that can capture attention within the first seconds, the message that comes embedded in the videos will be one hard not to remember. Brands will need to have a keen eye for how video stories engage users (especially on platforms where the like button goes away).
4. Tik Tok.
Yeah, Tik Tok, just like a time bomb, is disrupting the video-driven platform. Sure, for now, it is mainly for youngsters to post stupid or funny videos but eventually, the way to turn it interesting for brands is already here. Brands will need to adapt to this platform’s content style (easiest way to get noticed rather than being original).
Tik Tok is well-positioned to shape this trend as it offers fertile ground for influencers, including micro-influencers. The Tik Tok algorithm is way better at boosting post than that of Instagram. In short, TikTok is the antithesis of your mother’s Instagram account because it shuns the overly curated and filtered view of life Instagram has become known for.
5. Firework TV
Just like Tik Tok, Firework TV is a new video-driven platform. The latter is growing really quick and is an alternative to Tik Tok with an audience way more mature and professional. The only drawback of Firework is that it is still a baby compared to the other platform and has only a few 100 million users at the time of writing this article. This means that it is still restricted in terms of demographics but in a couple of months more, this might change.
If you are interested to test Firework TV, just click here and you will be invited to join.
When it comes to wooing would-be shoppers to e-commerce social media stores, users are more sceptical than ever. They want to hear insights from real people before they pull out a credit card and close the sale. This is where user-generated content and employee-generated content are critical, with the key being that these must be genuine.
User-generated content (think customer reviews) provide some proof the product may be worthy of trying. Employee-generated content is a bit broader and can include videos, images or blog posts, which may allude to their company’s mission and values, and the overall benefits of the product or services. Employees are seen as trusted insiders and customers find those insights more believable than canned company posts or other generic forms of social media marketing.
7. Influencer marketing!!
When it comes to influencer marketing, it’s time to look beyond the old adage “go big or go home.” For the biggest bang on social media, brands should consider the impact of micro- and even nano-influencers.
While there will likely always be a market for big-name influencers, don’t underestimate the sway of micro-influencers, who have smaller, better-defined audiences. Influencers at this level offer a greater level of personalization and stronger audience engagement. Not only that, but users are more likely to follow an influencer they feel connected to than a faceless brand.